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2010 Strong Year for UK Videogame Market

The latest UK entertainment industry market figures for 2010 have been released today via the UKIE.
2010 saw annual sales of £1.53bn with console games accounting for £1.45bn of the total. The two formats that saw the most growth were unsurprisingly the 360 and PS3 with console hardware sales amounting to £800 million.
The 360 generated the most revenue reaching £232m and the PS3 turned over £229m. Hardware sales did not increase over 2009 with 2.3m units being sold for both platforms in 2010.
As far as software was concerned the 360 again came out on top generating £538m in and PS3 generating £414m. In terms of units sold Xbox 360 remains on top with 18.2m sold and the PS3 with 13.8m.
Overall UK consumers purchases 63 million console and PC games.
The peripherals market was also strong with a total value for 2010 reaching £545m, with total sales reaching 25.8m million units.
Mike Rawlinson, Director General of UKIE, added: “Despite 2010 being a tough year for the economy, the video games and interactive entertainment industry continues to perform strongly. As the UK’s leading creative industry, these figures demonstrate the increasingly popular position of video games in everyone’s everyday lives, and the strength that the sector has to see it through tough times.

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