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THQ to distribute Codemasters titles in US

DiRT 3, F1 2011, Operation Flashpoint: Red River and Bodycount included in the agreement.
THQ Partners, which “provides select developers and publishers access to THQ’s global retail and online publishing network,” will take charge of distribution for four of Codemasters’ major releases this year in the United States. Codemasters will continue to handle the marketing in the region.
Racing titles F1 2011 and the recently released DiRT 3 are included in the agreement, as our first-person shooters Operation Flashpoint: Red River and Bodycount.
“Bringing together THQ’s world-class publishing and Codemasters’ highly acclaimed titles is a win-win situation for both companies,” said Tim Walsh, Vice President, THQ Partners. “Our goal is to offer Codemasters a custom distribution solution so they can outsource the functions they don’t need to own.”
“The THQ Partners initiative truly resonated with us,” said Rod Cousens, CEO of Codemasters. “THQ stands as a publishing force in North America and provides us the mindshare, commitment and resources of their organization to successfully drive Codemasters products in this very important market.”
Image taken from Bodycount.


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