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Codies Planning Christmas Flashpoint Blitz

Codemasters has revealed it is planning a Christmas marketing blitz for Operation Flashpoint: Dragon Rising. The publisher believes its tactical shooter sequel will benefit from other major titles being delayed until 2010, such as Dark Void, Splinter Cell: Conviction, Red Steel 2 and Singularity.Codies marketing push  – which is titled will apparently concentrate on a nationwide cinema campaign, top tier gaming sites and hardcore gaming networks.“The marketing drive is all about maximising the consumers’ opportunities-to-see in the right channels and this game has had a two year publicity build, and now is launching in a relatively clear launch window for shooters,” Codemasters marketing manager Dan Robinson told MCV.“The campaign launches an early barrage online to hit core gamers and culminates with an explosive cinema campaign to impact and inspire the mainstream.”The publisher believes the game will achieve commercial and critical success with brand director Hayley Holland stating the game is “the most accessible, immersive, sandbox wargame seen in recent times.”Codemasters released a new video for Flashpoint today, showcasing the co-op mode. Be sure to check out our hands-on preview and interview.



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