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Poor Marketing Hurt Avatar Game, Producer Says

Avatar producer Jon Landau has suggested that poor marketing sank the videogame spin-off.Speaking to Wired magazine, Landau cited a reluctance on the part of Fox to allow Ubisoft to release an early trailer for the game. This error apparently made it harder for James Cameron’s Avatar: The Game to “find its audience.”This follows Ubisoft CEO Yves Guillemot’s assertion that the game was simply released at the wrong time.Given that the film on which the game is based easily surpassed the $1 billion USD barrier and saturated every single media outlet prior to, during and after its release, it perhaps seems a little odd to suggest that people simply failed to notice that a tie-in videogame existed.We suspect the game’s lack of critical acclaim was more to do with being ludicrously titled James Cameron’s Avatar: The Game and the fact that it was utter bobbins. 

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