World of Warcraft subs up again, Diablo 3 sells another million

World of Warcraft: Heroes of Draenor

7.8 million people still play this game.

For the first time in a fair while, the World of Warcraft subscription numbers are actually up again. Last time, in September 2013, Blizzard/Activision were reporting 7.6 million subscribers for the MMO behemoth (down from the October 2010 heydays of 12 million.) The figures from Activision’s latest financial report are 7.8 million subscribers, up 200,000 from three months ago.

What the bare subscription figures don’t say is that large (but undefined) numbers of those subscribers are now in China, where World of Warcraft has a radically different payment model.

Still, for numbers to increase prior to an upcoming expansion rather than afterwards is quite an achievement. The Warlords of Draenor expansion is expected to arrive later this year.

In other Blizzard news, the financial report says that Diablo 3 sold an additional one million units this quarter and now sits on a total of 15 million copies sold. Meanwhile, the Hearthstone open beta was described as having “strong engagement and monetization” which is horrible management speak for “people like it and spend money on it.”

Activision also has high hopes for Bungie’s Destiny, suggesting that they want it to be “the next billion dollar franchise.” Announcing a PC version might help with that.

Related to this article


  • Lazerbeak

    Im baffled why WOW subs would go up, its been in decline for years

    • They are not up. Hardcore players drop serious cash on ebay items – like the $500 spectral tiger. They went because they offered a NEW mount you can get by referring a friend. My guess is they lost another 200K subs. But due to that one mount – wow players went out and bought a second account to get the mount. I KNOW THIS as I know three players who did exactly that. They also bought the Diablo expansion just to get the pet. So there is why another 1 million bought the Diablo. The guy who wrote this just blindly put up the info with no insight as to why a fading game suddenly addes a couple hundred thousand subs. In three months after the fake accouts go away – you will see 400K loss of subs.

  • Lazerbeak

    I stopped playing and am waiting for the expansion