EA CFO Eric Brown announces that nearly 1.5 million people have signed up to take part in the Star Wars: The Old Republic beta.
Speaking at the Lazard Capital Markets Technology & Media Day, Brown stated that “over one million, closer to 1.5 million,” have declared interested in taking part in a SW:TOR beta.
“It’s a great indicator in the interest level in the franchise,” he said. “We’re not that concerned about generating initial demand. For us it’s about creating the right experience for expanding from tier 1 and the tier 2 users to getting people who have never played an MMO before, but are interested in Star Wars, to engage and give it a try.”
He also went on to say that the game can potentially reach an enormous audience, possibly even bigger than World of Warcraft’s.
“If we do that, our addressable market is well beyond 12 million people (roughly the size of WOW’s subscription base) … into more of a general gamer population, pretty much anyone that has a minimum spec personal computer.”