VG 24/7 reports that Amazon is planning to launch an Android-based console of their own, below $ 300. Of course, talk will always be about how they want to compete with Sony, Nintendo and Microsoft, but given its Android, they are closer in line to Ouya, Nvidia Shield, and the MadCATZ M.O.J.O., with Vita TV the closest to a competition from the big three.
Still, Amazon is one of the biggest tech companies in the world today, and they intend to support the console with music and video aside from games, so PS4, Xbox One, and Wii U may feel the heat of competition yet.
The console is being made by Lab 126, who also designed the Kindle.
Image is of the Kindle Fire HD.