Youtubers and general tosspot Pewdiepie is in hot water once again following the use of the “N” word on a live stream. The clip of Felix Kjellberg shows him using the word during the stream and he quickly realised what he had said adding, “I don’t mean that in a bad way.”

This is not the first time he’s got himself into hot water. He was dropped by Disney following a stunt which involved him paying two people to hold up a sign which read “Death to all Jews”. He was also suspended from Twitter for a reference to terrorist group ISIS.

This morning the backlash began with Co-founder of Campo Santo Sean Vanaman (Firewatch) posting the following tweets.

Yes Sean, you are complicit, and so is everyone else who has been pumping cash into this idiot for years. I seriously doubt that there will be any huge response to this from developers who see him a great advertising tool.

Youtubers and streamer do not have to abide by many guidelines which leaves the door wide open to problems such as this latest outburst. As we have seen many, many times before, there is usually a weepy apology from the perpetrator in the form of some video which may involve holding a small cuddly animal to melt out hearts. Two days later all is forgiven and the idiocy continues as they continue to mould their younger audience.

Marketers beware, Pewdiepie is just one of the many so-called “influencers” who will take the money and not think twice about harming your brand by association.

Paul Younger
Founder and Editor of PC Invasion. Founder of the world's first gaming cafe and Veteran PC gamer of over 22 years.

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