Bandai Namco is going through a rebranding, and its notorious vibrant logo with splashes of orange and yellow will change completely. Instead, the logo will follow the trend of simplification, with plain text surrounded by a purple speech bubble.
According to a press release by Bandai Namco, the purpose of the new logo is to express “the fusion of Bandai and Namco that was created when the two companies integrated.” This new logo reflects the company’s new “purpose,” which is “fun for all into the future.”
A new look
The logo has the new slogan, “Fun for all into the future,” prominently displayed and pasted underneath the speech bubble for corporate materials. According to the press release, the speech bubble motif (“fukidashi” in Japanese) expresses “the potential of the brand to connect with people around the world and inspire them with amazing ideas.” It’s also a representation of Japan’s “manga culture” that has become popular worldwide.
“With the start of our next Mid–term Plan in April 2022, our new Purpose will be the ultimate definition of who we are as a company,” said Bandai Namco through the press release. “It was developed based on internal and external surveys and on discussions among employees from around the world, whose opinions and ideas guided and inspired us.”
Fans aren’t excited about the new logo, sounding off on social media critiquing the simple design. A tweet by @TheNCSmaster said the new logo is “the latest victim of simplification,” referring to a trend of logos being simplified to basic elements. However, like it or not, the new design was very deliberate. Bandai Namco has clearly written out its intentions with the redesign, so fans may have to learn how to deal with it. The new logo will officially launched April 2022. Bandai Namco still has time to change its mind.