Analyst: Battlefield V pre-orders “85 percent behind Call of Duty,” “serious disappointment”

Analyst: Battlefield V pre-orders “85 percent behind Call of Duty,” “serious disappointment”

“Which is better — Call of Duty or Battlefield?” That’s a question everyone has been asking for almost two decades now. The two behemoths re-defined FPS gaming for PCs before getting their own console iterations. Call of Duty and Battlefield were usually neck-and-neck in their race for dominance, with their respective fan bases at each others’ throats in online message boards. Fast forward to the present, and it looks like Battlefield might be lagging behind — by as much as 85 percent! Yikes! That’s correct, Battlefield V pre-orders are actually 85% behind those of Black Ops 4. According to business and industry analysts from Cowen, the latest game in the franchise “appears to be potentially headed for serious disappointment.”

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Battlefield V — not so much Bad Company and more like Bad News

Cowen analyst Doug Creutz recently spoke with CNBC citing that Battlefield V was way behind with weak pre-order numbers. Creutz also mentioned that it wasn’t just Call of Duty: Black Ops 4 that was ahead of Battlefield V — both Assassin’s Creed: Odyssey and Red Dead Redemption 2 also pulled better numbers.

What’s also interesting from the Cowen analysis is that Battlefield pre-orders usually lagged behind Call of Duty. However, the disparity was only by around 20 percent in past head-to-heads. Even Battlefield 1 fared well when it tracked ahead of its competitor around the same period last year.

That might be worrying news for EA and DICE considering that the Battlefield franchise is the usual lynchpin of their releases around this season. EA might also need to re-evaluate its target of 13-14 million units sold because of lukewarm reception for the title. After all, that number might not be feasible considering the release window for the game. Its release date (October 19) is also sandwiched between Black Ops 4 (October 12) and Red Dead Redemption 2 (October 26).

Although EA has yet to comment on the report, we can definitely say that this is very troubling for the Battlefield franchise. What do you guys think? Will it be possible for Battlefield to bounce back? Let PC Invasion know.

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  • Jrodriguezwp

    I’m a small business owner who’s also writing on the side, contributing in various websites under the Enthusiast Gaming umbrella — Destructoid, Flixist, Daily Esports, PlayStation Enthusiast, and PC Invasion.
    My Steam library has 1,131 games at the moment so we definitely have a lot of things to talk about.

    • Asgard

      They were able to sell BF1 as a “reboot” to the series after a longer than usual break so it did better. Now they are back to “business as usual” and gamers are not so interested. Why not just keep working on BF1 and Battlefront 2 trying to attract new players and go with them for years? BF1 2.0 would probably sell more through new players. Thats what popular multiplayers usually do. People dont buy PUBG to see there is PUBG 2 next year and PUBG 5 later. And because there isn’t going to be, it makes sense to buy in to that game even later on.

      • Jason Rodriguez

        Fair points to make. I would say that new mechanics and interesting concepts are sure to generate more intrigue for games which can probably be more helpful in the long run compared to yearly releases. On the other hand, yearly releases usually mean a big spike in revenues as well. Assuming BFV does have problems when it launches, I wonder if EA would learn from all of this.