EA defend 10/10 review written by a BioWare employee.
In an attempt to inflate Dragon Age II’s metacritc score, website user ‘Avanost’ awarded the game a 10/10. It has since transpired that Avanost is a BioWare employee.
This has caused by backlash across the internet with reddit user GatoFiasco arguing that:
“This is a matter of ethics and integrity. A consumer requires objective information in order to make an informed decision about purchasing a product. If the line between editorial article and product review is skewed, then the consumer is being deceived at the cost of their eventual trust and loyalty to the company responsible. This is why disclosure of industry ties is necessary to avoid even the appearance of impropriety.”
EA, owners and publishers of BioWare, has since responded with a statement made to Kotaku.
“Of course the people who make the game vote for their own game,” the spokesperson explained. “That’s how it works in the Oscars, that’s how it works in the Grammy’s and why I’m betting that Barack Obama voted for himself in the last election.”
If you’re looking for an objective opinion on Dragon Age II, you can find one with our own review