There is no doubt that the industry is keeping an eye out for the next Call of Duty game. Snack-related and digital storefront leaks aside, there is still no official confirmation of Call of Duty 2020. The only nugget of information we have had that is official is the developers behind this year’s edition. Both Treyarch and Raven Software are behind the supposed Call of Duty: Black Ops Cold War, and now, more hints of the next game have surfaced.
As spotted by Eurogamer, players are now reporting weird occurrences during matches of Call of Duty: Warzone. A brief message asking players to “KNOW YOUR HISTORY” has appeared sporadically with a moment of static. This is also accompanied with Russian text that has been translated to mean “doomed to repeat it.”
With Call of Duty: Black Ops Cold War going back to that time period, that fits nicely into the narrative.
If you are in a group, everyone in the group will see the message at the same time. Call it distracting or call it ingenious, this is marketing to a captive audience and it will work wonders for Activision and the developers. Call of Duty: Black Ops Cold War is definitely not pulling any punches. Just hope that it does not appear when you are in a tight firefight with another group.
With Activision sharing that Warzone will likely be part of whatever comes next for the first-person shooter franchise, this marketing stunt is definitely on that same track. According to Infinity Ward’s narrative director, Taylor Kurosaki, “Call of Duty is a genre in itself, there are different branches in the Call of Duty tree, but they’re all connected in some ways. Warzone will be the through-line that connects all of the different various sub-franchises of Call of Duty.”
Call of Duty: Black Ops Cold War will certainly be using Warzone, but how that will shape up remains to be seen.