While “every fan is important” to Blizzard, as a market share opportunity, “Asia is huge”, according to Frank Pearce, VP of product development in an interview with IncGamers.

Blizzard has not launched Wrath of the Lich King in China due to massive bureaucracy  issues within the Chinese government, but it’s already a place where Blizzard has millions of fans.

New partners have been made for both World of WarCraft and the future of Battle.net in China, and Blizzard is rigged for a big job in the Eastern seas.

“For Blizzard, every market is important where we’re publishing our games, all our fans are important to us worldwide,” Pearce told us, “but if you’re just talking of Asia and interest of market shares, Asia is huge for us.”

With StarCraft II, Wrath of the Lich King, Cataclysm and Diablo III on the horizon for China, the company is pretty confident they will be able to increase their fanbase.

“We feel like China is still a big huge growth opportunity in terms of the gaming market, so yeah, definitely in terms of we have millions of fans there [in China] and we want to make sure that they are served well and there is still work to be do,” Pearce said.

As well as our full StarCraft II Single Player Preview, we will shortly release the full interview with Frank, so stay tuned!

Paul Younger
Founder and Editor of PC Invasion. Founder of the world's first gaming cafe and Veteran PC gamer of over 22 years.

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