The Creative Assembly team requested the Ed-Vaizey-revealed Alien title from SEGA, rather than having the license pushed on them.
“We developed a demo using some of the technology from Viking [Battle for Asgard], and we took it to SEGA. We knew the Alien license was part of SEGA’s portfolio, so we showed them the demo … They got it, and it all became very clear that there was an opportunity there,” Creative Assembly’s Tim Heaton has said.

It seems a positive indication that Creative Assembly actively went after the Alien license, as when a studio is given a film license from on high it doesn’t always end well (as with the now-defunct Bizarre, Activision and James Bond: Bloodstone).
Heaton has also been talking up how much care the team wants to take on Alien. “We want to make something that’s quite different – we’re not just wanting to take the license and knock out a licensed game, we want to make something really special out of it,” he said.
Source: GamesIndustry
Image cropped from the Creative Assembly website.

Paul Younger
Founder and Editor of PC Invasion. Founder of the world's first gaming cafe and Veteran PC gamer of over 22 years.

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