The Entertainment Software Association has been under scrutiny as of late for a couple of reasons. Its yearly Electronic Entertainment Expo (E3) show has taken a hit after allowing the public into the show and losing notable attendees like Sony. And then there’s the time it let crucial information about its attendees loose in an uncontrolled leak. Today, however, it stated that it’s turning things around for the better.
The company released a new blog post providing a sneak peek at an all-new E3 experience set to take place this June. With it, it hopes to reinvigorate the show and take better care of the information of its attendees. But is it enough?
What will the new E3 offer?
After listening to “feedback of our media partners, attendees and the industry at large,” the ESA noted some of the changes happening with the show. First, it will collaborate with “industry insiders and new creative partners,” including the team at iam8bit. This is an effort to “reinvigorate the show” and “shake things up.” It’s making promises of a “large, super fun floor experience” with “surprise guests” and “experiential zones that delight the senses” but doesn’t make note of which game companies will take part.
It also wants to showcase E3 globally through an avenue of “new streaming and digital programming.” It hopes to create gatherings on the show floor to bring the community together in many ways.
While some public E3 attendees are happy with the news, others await the company to address the data leak. The ESA did note that the problem “received a lot of attention this past summer.” In response, it hired an outside cybersecurity firm. They will help with the data management processes to keep “personally identifiable information” safe. The ESA also promises to change registration around so that the “minimum information necessary” is required of attendees.
The real question is if this will be enough or if E3 will continue to falter. The ESA has promised more information in the weeks ahead, so it looks like we’ll find out.
