EA is shutting down several of their F2P games, in lieu of Star Wars: The Old Republic.
These games are Battlefield Heroes, Battlefield Play4Free, Need for Speed World and FIFA World.
EA’s Patrick Soderlund shared this statement:
Star Wars®: The Old Republic™ is a game that continues to have a very enthusiastic and growing player community, and we have plans to introduce more new story-driven game updates to our Star Wars: The Old Republic players this year.
On the other hand, some of our other PC free-to-play games are not as popular as they once were. So we find ourselves announcing the tough decision today that we are stopping development and winding down support for four PC free-to-play titles: Battlefield Heroes™, Battlefield™ Play4Free, Need for Speed™ World and FIFA World. These games will be live for another 90 days, after which they will go offline.