EA shares have taken a fall of 3% after analyst Brean Murray Carret & Co cut his price on EA stock from to $22 from $28. The drop comes as concerns are being raised over Star Wars: The Old Republic.
Analyst Todd Mitchell has written to clients citing concerns over EA’s MMO release adding “Specifically, initial sales appear to be below expectations, and casual observation of early play is causing us to rethink our churn assumptions,”
The analyst comments are certainly contrary to what Bioware and EA are saying since the game released. We’re going to have to wait and see what happens once the free months is up for subscribers before passing any judgement on the game’s performance.