First Person Lover has finally been unveiled, and is freely playable on browser (with Unity player), as well as on Windows and Mac.

It’s actually an advergame for fashion line Bjorn Borg. Yes, this is owned by the tennis player Bjorn Borg, and subsequently his company is the actual publisher of the game. (Developer is Isbit). You play a love agent of sorts, tasked to take down an unusual amount of hate being collected by mysterious hate harvesters.

As a love agent, you get to go around in dapper Bjorn Borg outfits (which you can buy in their actual store), and use a set of love weapons to remove the hate (and clothes) from your enemies. It’s all very strange and tongue in cheek, but for what it is the game is quite fun.

You can learn more about it and play it here.

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