Kickstarter relaxes crowdfunding rules

Kickstarter relaxes crowdfunding rules

Kickstarter has relaxed its rules for the submission process for crowdfunders. We’ll go through some of the details after the jump.

Front and center is the new ‘Launch Now’ system for approving campaigns. Whereas before, Kickstarter would manually approve each one, now they have set up a series of automated tests for your campaign to pass. After passing all of them, you can launch the campaign almost immediately. Alternately, you can request a Kickstarter community manager place it upon manual review, to give you additional help.

Now, there are only three main rules for campaigns to pass muster with Kickstarter:

  1. Projects must create something to share with others.
  2. Projects must be honest and clearly presented.
  3. Projects can’t fundraise for charity, offer financial incentives, or involve prohibited items.

There are more qualifications, of course, but this simplifies things for everyone who wants to start a campaign.

Notably, these new rules mean previously rejected projects can pass through now.



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