EA has employed the monetisation platform Elements from Live Gamer to maximise revenue from its microtransaction-based projects.
This isn’t the first big publisher Live Gamer has signed, with THQ recently also signing a deal and social gaming group GameHouse Fusion jumping on board too.
The most recent deal with EA means the publisher will have access to payment gateways, will be able to sell virtual goods, will have analytics functions to track movement on the site, support in-game currencies as well as real cash-flows and the like. You’ll also be able to flick through catalogues and item storefronts.
“EA is synonymous with some of the most popular video games of all time,” says Live Gamer president and co-founder Andrew Schneider. “EA has also embraced and innovated new business models in the game industry since its pioneering efforts in online gaming and now extending to their entrance into social gaming.”
Schneider also suggests this is the first steps to a more micro-transaction based business model for publishers and that the already 83 million users across 23 countries using microtransactions is only going to grow.
Although EA hasn’t announced what games are going to be utilising this technology, it’s fair to say that we can expect to see FIFA Online, Need For Speed World, Battlefield Heroes and possibly even Star Wars: The Old Republic taking advantage of this deal.

Paul Younger
Founder and Editor of PC Invasion. Founder of the world's first gaming cafe and Veteran PC gamer of over 22 years.

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