There was a real buzz about in-game advertising a few years ago and
Microsoft has been looking to offload Massive as the market has also not proved as buoyant as expected due to royalties being shared with publishers and the publisher’s preference to sell direct into Xbox Live which is outside the Massive remit. According to the article, EA also recently moved all their advertising away from Massive and it’s handling their advertising in-house which has been a huge loss to the company.
Microsoft and Massive have declined to comment on their plans for Massive.
Founder and Editor of PC Invasion. Veteran PC gamer of over 22 years.