Activision has revealed the aim of new Call of Duty development studio Beachhead is to ‘supercharge’ the games’ online experience.
Activision Publishing CEO Eric Hirshberg said: “Today, we’re pleased to announce our new wholly-owned development studio, Beachhead, which will lead the creation of our all-new digital platform for the Call of Duty franchise.
“Beachhead will create a best-in-class online community, exclusive content and a suite of services for our Call of Duty fans to supercharge the online gaming experience like never before.
“The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year, and we’re very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future.”
COE Bobby Kotick added: “We’ve always said that the big are getting bigger but not only are the big getting bigger in retail, as players gravitate to the best experiences and we push the limits on our best-in-class execution, we have also leveraged our internal platforms to offer audiences choice and convenience through the provision of direct distribution of Blizzard games. We expect to enhance the Call of Duty experience in similar ways with our new digital platform from Beachhead.”