Oculus CEO Brendan Iribe revealed in a tech conference that they were not interested in signing up with Sony, Microsoft, or Google in the first place.

These are Iribe’s comments from BusinessInsider’s Ignite conference:

If we were going to partner with somebody, because this is a long road ahead … we were thinking the whole time that we wouldn’t partner with Microsoft or Sony…This really needs to be a new platform.

Subsequently, Google was a no go for them as well, because they thought they would get lost in the shuffle of Google’s other projects, a valid concern. Eventually, they went with Facebook with the belief that the platform could become truly social.

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