A premium subscription service will be implemented into the currently free-to-play Quake Live.Speaking at QuakeCon. id founder John Carmack made the announcement stating the company tried in game adverts but they did not work.”The in-game advertising stuff has not been big business,” he admitted. “That’s not going to be able to carry the project.”reports Carmack has stated the subscription service will allow players to create their own private servers but also said the game will never go totally pay-to-play.Maybe Quake Live could implement an in game store as seen in Battlefield Heroes? Gamers pay an average of $20 USD on custom costumes and weapons according to recent .
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