Gearbox CEO Randy Pitchford posts bizarre tweet linking to Battleborn porn

Gearbox CEO Randy Pitchford posts bizarre tweet linking to Battleborn porn

We’ve seen some strange marketing ploys in our time covering PC gaming but this one is truly bizarre. If what you are about to see is intended as some kind of Battleborn marketing, which we think it is, then there is no hope.

Before you click any links, these are definitely not suitable for work.

Right, now the warning is out the way, what on earth is this horror? We know that Battleborn is pretty much dead in the water but did the Gearbox CEO Randy Pitchford need to resort to tweeting this?

With Overwatch porn apparently being a very popular search term on porn sites and the Internet in general, perhaps Randy thought this would have gamers flocking to play the game. It’s a very poor marketing ploy if that is the case.

The tweet was then followed by another bringing attention to it in the first place.

Has Gearbox just sunk to a new low? It’s unlikely that even porn can encourage people to play the game.