Gearbox CEO Randy Pitchford posts bizarre tweet linking to Battleborn porn

Gearbox CEO Randy Pitchford posts bizarre tweet linking to Battleborn porn

We’ve seen some strange marketing ploys in our time covering PC gaming but this one is truly bizarre. If what you are about to see is intended as some kind of Battleborn marketing, which we think it is, then there is no hope.

Before you click any links, these are definitely not suitable for work.

Right, now the warning is out the way, what on earth is this horror? We know that Battleborn is pretty much dead in the water but did the Gearbox CEO Randy Pitchford need to resort to tweeting this?

With Overwatch porn apparently being a very popular search term on porn sites and the Internet in general, perhaps Randy thought this would have gamers flocking to play the game. It’s a very poor marketing ploy if that is the case.

The tweet was then followed by another bringing attention to it in the first place.

Has Gearbox just sunk to a new low? It’s unlikely that even porn can encourage people to play the game.

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  • Paul Younger

    Founder and Editor of PC Invasion. Veteran PC gamer of over 22 years.

    • User

      Dear god…

    • https://www.pcinvasion.com Peter Parrish

      Just look at the rugged, powerful shoulders on that pink bird creature. Who could resist retweeting that?

      • Laytonaster

        Heheheh… “Tweeting”…

    • Daniel Martinez

      Lame… just lame…

    • Elly Davis

      Is he not familiar with the internet or specifically the gaming community? How could he not foresee this being picked apart in mere seconds.

      This is worse than ‘there’s now a controversy about a scene in so-and-so game’ which in truth originates from the developers/marketing department because there IS actually no controversy. Those make me cringe but this is awkward.

    • Calling Out Fascists Online

      would anyone even own up to owning this series?

    • Ossi Hurme

      How would it be considered marketing if some nevöhööd posts something to the Twitter of all things?