It’s almost the 27th, and as everyone knows, this is StarCraft 2 launch day. Analysts are now coming out the woodwork with their sales predictions for what will be one of the biggest, if not the biggest PC game launch of 2010. They don’t always get it right but Janco Partners‘ Mike Hickey has certainly come up with some impressive numbers.
According to Janco Partners’ Mike Hickey, they are expecting the game to sell seven million units in the first fiscal year which will generate around $350 million in sales for Activision Blizzard. This will bring an “estimated $171 million in operating profit (assuming a 45% operating margin).”
The Korean Market is where Blizzard will make the majority of sales and Hickey expects StarCraft 2 will create 5.45 million active users in Korea alone in the first year, with 30% of those playing from the Cyber Bang game rooms. Hickey has done the maths on this and game rooms could net Blizzard $0.13 per hour from the game room alone.
Breaking the figures down, Hickey predicts that Blizzard can generate $225 million in sales from Korea through their fiscal ’10 and an additional 2.5 million units in Europe and the US. 50% of these sales are expected to come from digital distribution.
These figures are only estimates, there is a high possibility these figures could be greater, but we’ll have to wait and see.