SWTOR numbers in decline says analyst

Back in February EA announced revealed that 2 million subscribers were busy playing in Star Wars: The Old Republic, but today analyst Cowan & Company are suggesting that the numbers are now in decline.
Cowan are suggesting that by March 2013 numbers could have decreased to 1,25 million players based on figures gathered from TorStatus.net.  Doug Creutz commented:
“We believe EA is attempting to address the end-game content issue, including a recent major game update, but momentum appears to have stalled and we believe it is prudent to adopt a more conservative forecast on subscribers at this time.”
EA have been pushing free weekend promotions recently which I have to admit does seem a little early in the game’s life cycle. If we look back at RIFT, it was many months before any free weekends or promotions were announced. Online advertising has also once again stepped up for SWTOR due to the release of the v1.2 update so EA are really looking to push the game as much as possible. 
Only EA and Bioware have the real figures but it’s been a couple of months since subscriber numbers were released by EA, and just last week there were stories of layoffs at EA circulating which had been put down to poorer than expected sales/subs of SWTOR.
Source: Gamasutra via RPGReporter.