Oculus Rift will need an “Ungodly Amount of Money” to be sold on the mass market

The founder of the Oculus Rift, Palmer Luckey has said that the system will require an “ungodly amount of money” if it is ever to sell on the mass market. Whilst speaking on a panel, Luckey explained that the $2 billion Facebook buyout was what was required to help get the system on sale.

“Virtual reality isn’t something you can do very cheaply,” Luckey said, speaking at a NeuroGaming Conference panel. “It’s interesting because, y’know, all of us are working with hardware and I think we all know how difficult it is to launch a consumer hardware product, especially when you need to have some kind of critical mass in order to get to mass market. With a software product you don’t have any overhead, you don’t have to make a million copies for a couple of hundred dollars each before you sell them you can just, y’know, scale organically as you go.

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