Microsoft plans to host political adverts with user data

It has been revealed that Microsoft may begin displaying political adverts through Xbox Live, Bing, Skype and other Microsoft owned platforms. The news came via the Washington Post which revealed that these ads would be targeted towards specific demographics as the midterm elections loom.

Microsoft would link user ID’s and public information to form a profile of Xbox Live users, this could then be used by political campaigners to customize and tweak their advertising to gain favour with key demographics or congressional districts.

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