Ubidays Dropped

Ubisoft has announced it’ll not be holding a Ubidays event this year in a bid to focus efforts on the revamped LA event, E3.

Speaking to MCV, a Ubisoft spokesperson said the “E3 event in the US, the GamesCom in Europe and Tokyo Games Show in Japan” are all events and platforms at which Ubisoft can showcase it’s upcoming titles.

This comes after both Sega and THQ pulled the plug on their joint expo, the annual Business Partners Summit; a European based expo.

Midway too has put a hold on its annual Midway Gamers’ Day event which is held in Las Vegas, but after the promise of a better E3, it seems publishers are holding out to showcase at what was the biggest event in the industry’s calendar.  

Of course, with the current financial climate playing havoc on businesses worldwide, publishers can be forgiven for trying to cut costs in favour of an industry wide, internationally renowned event.