German court bans the use of “Coming Soon” or “Shipping Soon” in advertising of games

German court bans the use of “Coming Soon” or “Shipping Soon” in advertising of games

We all get excited when a new title is announced and we see the words “Coming Soon”, or some other variant of that. What exactly does that mean though and how soon is soon?

The term as decided in a German court recently has been declared to be too vague. Therefore as result, at least in Germany companies can’t use it anymore when advertising a new release. A litigant actually sued reseller MediaMark because of what they stated were crazy wait times for delivery.

According to this new ruling, any reseller that does not list an actual delivery date will be breaking the law. They will be seen as simply using those terms to just gain tons of pre-orders. Germany’s consumer rights laws are actually the strictest in the world, so this ruling comes as no surprise. Now customers have the option if the item is shipped past its expected date to 1) refuse delivery and 2) request a full refund. This is a big win for consumers and gamers alike.

Hopefully, this can be expanded to other parts of the world.

Source : TechPowerUp

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  • TBleier

    Tarah Bleier is a freelance writer, editor and content creator from Toronto. She currently actively writes for, Daily Esports, Nintendo Enthusiast, PC Invasion, Flixist and Outright Geekery. As a graduate from Centennial College’s Journalism program, she has also written for Tribute.ca, Factinate.com and recently for Geek Enthusiast Magazine. In her free time, she loves gaming, cosplaying, prop making and attending as many conventions and geeky events as she can.

    • Chase Masters

      Just ban pledging, crowd funding, etc for gaming. Let them sell their games to investors or an Angel.

      • Evan Lazer

        yes seriously this we have enough shitware – vaporware as it is it’s actually painfull now to go through games on steam looking for something new to buy from the sheer amounts of utter shit early access crapware

        • Asgard

          People who fund those get tired in the disappointments sooner or later.

    • Freeman4096

      They can tease the games all they want, but sellers like amazon, steam, etc won’t be able to take any payments/payment reservations if the game doesn’t have fixed date of release.
      I wish they enforced that early access customers will have the right to return the game at any point, getting somewhat reduced refund. Just looking at Star Citizen cucks makes me sad.