Indie Platform Itch.io Wants You To Decide How Much They Make

itch.io has been allowing indies to take all revenue for their games for the past few months now. Today, they’re taking a cut again – but with an interesting twist.

itch.io is introducing open revenue sharing. In principle, this means you get to decide how much money they make off each game sale. The rate defaults to 10 %, but itch.io also point out that industry standard is they take 30 %.

itch.io knows what you’re thinking, and this is what they have to say about it:

You might be saying “well that sounds pretty risky, what if everyone sets it to 0?” We think that’s a risk we’re willing to take in the spirit of encouraging the generous and supportive community that’s already developed around itch.io.

In practice, you will see this slider. It looks a lot like Humble Bundle’s slider, but you won’t see this in every game page. Instead, it’s set to your itch.io account and you have to go to settings if you want to change it.

open revenu

itch.io has proven itself a viable alternative to places like Steam and GOGcom, so that devs with little to no investment can distribute and sell games. How do you like this announcement? Have you ever even been to itch.io yet? Share your thoughts with us in the comments.