McLaren Automotive made a very interesting announcement regarding their own process of designing its luxury cars. Design manager Mark Roberts stated at this year’s GDC that the British car maker is now using Epic’s Unreal Engine for designing their new high-performance and expensive cars:
“McLaren is all about cutting technology …. most of all about truly great design (…) Working with our friends at Epic to create a range of new tools, new virtual tools in the visualization field. It’s going to revolutionize how we do things starting with design and going right through to the customer who can customize their car in the engine.”
The new relationship between Epic and McLaren seems like something that will create great opportunities in the creative department of both companies, especially after the car maker decided to provide Epic with important data regarding all of its cars. These data and extra information about material and paint samples will be used in order to create the first new product coming out of this intriguing collaboration.
“UE4 has given us this incredibly level of believability so our designers can make accurate, confident designs before we even thought about going to a model.”