There are a few game franchises that year on year sell by the truck-load but Activision/Blizzard know they can rely on the Call of Duty series to really boost their sales.
Today they revealed that Blops 2 has achieved an estimated sell-through of more than $500 million worldwide in the first 24 hours of the game being released. These figures have been collated by Chart-Track, retail customer sell-through information and internal company estimates. Although some of the figures are estimates, based on the buzz around the launch they are more than likely bang-on.
Bobby Kotick Activision Blizzard’s CEO added:
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row. Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
2012 has been a good year for Activision Blizzard thanks to the new CoD and record sales of Diablo 3 back in May. Rest assured, we’ll see frequent CoD releases for a while, you just can’t argue with the numbers.