The Telltale blog is at pains to reassure everyone that this is not an April Fools gag: episode one of their Back to the Future adventure series really is free.
If you have an account with Telltale, all you need to do is head over to the Back to the Future sub-site and either react to a pop-up, or follow the obvious banners.
If you don’t have a Telltale account, you’ll need to sign up for one. They’re free too, so that’s not exactly a gigantic hurdle to cross.
Back to the Future Episode 1: It’s About Time will run on PC and OS X.
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