EA has announced it will invest in Will Wright’s new venture, Stupid Fun Club.The publisher and Wright will each have an equal stake in the “entertainment think tank” which will develop new IPs on multiple fronts including games, movies, TV, the internet and toys.EA will also reserve the right to develop any game concepts generated by Stupid Fun Club .“The entertainment industry is moving rapidly into an era of revolutionary change,” said Will Wright.“Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms. In my twelve years at EA, I’ve had the pleasure to work alongside some of the brightest and most talented game developers in the industry and I look forward to working with them again in the near future.”“We believe in Will’s vision for Stupid Fun Club and we’re looking forward to partnering with Will and his team long into the future,” said EA’s John Riccitiello.“Will is a great designer and he’s been part of a great legacy of globally recognized game franchises like The Sims, SimCity and Spore. The teams that have been leading those franchises in recent years have a lot of exciting content coming.”
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