The THQ name has risen from the ashes as Nordic Games has now rebranded to THQ Nordic.
Nordic Games picked up numerous IPs from THQ when THQ sold them off and they’ve decided to rebrand. Here’s why:
“One could say the most defining moment for our company happened in 2013, grabbing headlines like: “Who the FUCK is Nordic Games?”, “Darksiders Gets Bought By… Nordic Games?” and “Nordic Games explains who the f they are, plans for THQ assets”. Funny enough, back then, this was so true. Until that point, we had been a low profile publisher uttering expletives of our own along the way, and all of a sudden we found ourselves in the international gaming media spotlight. We knew then, with great certainty, that we’d just made the best deal in our company’s history.
“While we take great pride in our Swedish roots and accomplished a great deal under the Nordic Games masthead, we decided it was time to incorporate the THQ name. Those key brands will continue to shape our business in a meaningful way going forward, and THQ Nordic represents a core approach of doing much more than “owning” a highly competitive portfolio of IP. We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve. Side note – another upside to this whole rebrand thing is we don’t get asked about the Nordic Games parties at Gamescom anymore – it was the other guys that threw them.”
According to THQ Nordic, they currently have 23 projects in development and 13 of them are still to be revealed to the public. They also say that “the majority of these projects are based on former THQ owned IPs and franchises”.
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