Nvidia ‘unlaunching’ the RTX 4080 12GB to avoid “confusion”

Nvidia Rtx 4080 12gb Unlaunch
Image via Nvidia

In a rather strange move, Nvidia has decided to stop the launch of the RTX 4080 12GB model. The card was first announced a few weeks ago alongside the RTX 4090 and RTX 4080 16GB graphics cards. However, it didn’t take long for PC gamers to figure out that the RTX 4080 12GB specs indicated it would be the least powerful of the three by a significant margin despite a high asking price. Now it looks like Nvidia has decided to pull the card from its launch plan.

The main reason that Nvidia gave for pulling the RTX 4080 12GB was fairly simple. The blog post that went up earlier today says “Having two GPUs with the RTX 4080 designation is confusing.” And that’s not entirely wrong, as there were bound to be a handful of users who would have tripped up. Since the RTX 4080 12GB featured a large dip in performance, it seems right to alter some plans.


The RTX 4080 12GB is no more

Nvidia’s decision to stop the release of the 4080 12GB model won’t impact the other version of the card. The RTX 4080 16GB is now set to release on November 16th for $1,199 USD at MSRP. Unfortunately, those that were hoping to hop onto the RTX 40 Series generation with a cheaper option costing $899 are out of luck for now. The likelihood is that Nvidia’s RTX 4080 12GB card will return in some form, perhaps under a different name. It’s easy to imagine Nvidia simply renaming the card to an RTX 4070 Ti. This would make a lot more sense in the grand scheme, and hopefully not confuse more people.

Nvidia Rtx 4080 12gb Unlaunch Rtx 4090

As for when we’ll see the next RTX 40 Series card surface, that’s a bit unclear. Hopefully, we won’t need to wait too long for a cheaper RTX 40 Series card to hit the shelves. After all, features like DLSS 3.0 seem very promising from what we’ve seen. Ultimately, it’s good news that the company decided to change its plans like this. The difference between Nvidia’s 4080 16GB and 12GB was just too big, so count it as a win for consumers. But now the wait for another cheaper card begins, which is sure to be an agonizing one for some.

Sam Robins
About The Author
Sam has been a Contributing Writer for PC Invasion since November 2021. After escaping university with a Master’s degree in Media and Communication, he decided to take up the mantle of writing. From covering the news to crafting guides, he'll take any chance to pick apart whatever he's currently playing. Sam spends most of his time delving into JRPGs and horror games. When he isn't obsessing over the intricacies of Kingdom Hearts he's diving headfirst into the world of tech. Keeping an eye out for the next big purchase that's sure to upset his wallet.