Ever since Watch Dogs was first announced back in 2012, it has been hugely anticipated by gamers everywhere. It came as a blow to everyone when Ubisoft announced that the game was to be delayed by quite some time, fortunately Watch Dogs is still on schedule for it release later this month. The delay caused financial trouble for Ubisoft but Ubisoft’s marketing executive Tony Key insists the company had no choice.
In an interview, Key said: “This is not an easy decision to make for any company. On the day we announced that, I think our stock dropped 40 percent or some ridiculous number,” Key told the [a]list daily. “We’ve recovered since because people are seeing the rest of our lineup and it turns out maybe it was a good idea.”