EEDAR President Geoffrey Zadkin has shared his latest insights on the gaming market today. His main takeaway is that the market on the Playstation 4 and Xbox One is trending towards older gamers, and game companies are taking advantage of all that disposable income. This is a sea change from just the previous console generation.
EEDAR: Gamers Are Divided Along Platform (Not Gender) Lines
EEDAR’s head of survey research, Heather Nofziger, shared some interesting insights on gamer demographics, dispelling common notions on how gender ties into it. The biggest … Read moreEEDAR: Gamers Are Divided Along Platform (Not Gender) Lines