Ubisoft international brand manager Yannick Spagna revealed in a talk that the company is looking in expanding the reach of the Assassins Creed franchise, possibly to even cater them to children.
Yannick made these comments on a branding panel at the GameON Finance conference in Toronto:
On a big IP, like Assassin’s Creed or that type of game, I think now the idea is to reach a maximum of people, so it’s not about needing advertisement to get additional revenue. Plus I’m not sure this is the right business model to do that. When you think about it, would you like to have, while playing Assassin’s Creed, shaving cream advertising every five minutes when you spent $70 to buy the game? I’m not sure this is what you want. For big IPs, smart brands are the best partners. They do a line with Mega Bloks together. On their side, it’s nice because toys are looking for the hype around video games. And we are looking for a new audience: kids, children, it’s more like that.