Xbox Head Admits MS ‘Lost Their Way’ On PC Gaming, Xbox Now Means ‘Gaming With Microsoft’

Xbox Head Admits MS ‘Lost Their Way’ On PC Gaming, Xbox Now Means ‘Gaming With Microsoft’

Team Xbox head Phil Spencer made the pitch for Windows 10 gaming at GDC, admitting that they lost their way on PC, but hoping for another chance.

Phil did not shy away from admitting that the focus on Xbox in the last decade meant that Microsoft neglected the gaming side of Windows. Within that time, competitors, including Steam, took over the space, so that they lost the ground that they once had.

Today, Microsoft’s pitch is simple: all their gamer customers, whether they play on Xbox, PC, tablet, phone, and even the upcoming Hololens (a full Windows 10 device) are Xbox Live customers. Hence, Xbox now means gaming with Microsoft, and there should be future convergence when it comes to cross buy, cross play, cross save games.

Microsoft has yet to convince the public at large to embrace all Windows 10 products, but this is a good pitch for devs on their own.

Does this make you interested in investing more in the Xbox Live / Windows 10 ecosystem? Share your thoughts with us in the comments.



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