Namco Bandai has made it official; starting April, they will be changing the company’s name worldwide to Bandai Namco. This move will simply bring the name in line with what it’s already called in Japan.
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Apparently, the move is also partly an attempt to increase the value and name recognition of the firm. Namco may be a large and profitable gaming business, but the Bandai arm of the company, comprising toys, animation, live action TV shows, etc, is a veritable goliath compared to it. To put things in perspective, Bandai is the 3rd largest toymaker in the world, just after Hasbro and Mattel.
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