Funcom’s Age of Conan (AoC) has been gaining and retaining subscribers according to the first quarter report.
2009 thus far has been good for AoC, with “a significant increase in new customers” and “a stable and solid subscriber base during the first 4 and a half months of 2009.” Funcom has not released any subscription numbers, but is confident in it’s numbers. The developer will be investing heavily in the game and has currently 120 full time employees in the development team.
One of the biggest hurdles has been game trial client download of a massive 11.6 GB. The “key focus” is currently to decrease the size of the client and to encourage more trial client downloads. This also goes hand in hand with improving digital sales to increase the number of trial accounts converted to subscribers.
AoC has provided a large revenue increases compared to last year, but has also incurred an increase in operating costs.
Interesting PR campaigns have followed the Polish and Russian localisations with a country vs. country battle server. Funcom has also signed an agreement with Neowiz for operating AoC in Korea.
Players are spending more time in the game, and it seems AoC won’t meet the same end as games like Tabuala Rasa.