Lasy year Blizard announced they were retiring the Battle.Net name and they would use the Blizzard App as the name to describe their launcher. Blizzard has now decided that wasn’t a great idea.
Battle.Net is intrinsically tied to the Blizzard name. All Blizzard players have used it for decades so the decision to change the branding was a strange one. Blizzard has now come to their senses and announced that the name will not be changed. The only difference now is that the logo will carry the Blizzard name just in case some people are confused. A statement released by Blizzard explains their decision.
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When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.
Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.
Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.
We appreciate your feedback and look forward to many more years of bringing players together online.