Google Targets In-game Ads

Google are now looking to expand their advertising network by bringing AdSense to games via new in-game advertising technology.Google has done rather well from AdSense on the InterWeb and it appears they’ve been following the trend of in-game advertising according to an article on AdventureBeat. The article cites the Internet giant has been working away on their own in-game advertising technology for some time and Google could in fact be ready to roll it out now.The new technology can be applied to PC, web , mobile and console titles according to sources close to Google. Inside sources have also revealed that the new technology could allow in-game characters to introduce an advert by something “And now, a word from our sponsor,” which would lead into a video promo.With the in-game advertising market growing, you can bet Google will be looking for a slice of the pie, but let’s hope it’s not to the detriment of the gamer. 

Paul Younger

Founder and Editor of PC Invasion. Veteran PC gamer of over 22 years.

Related to this article