UK retailer HMV is looking at scaling back its focus on providing videogames to consumers following disappointing sales figures over Christmas.
The retailer’s CEO, Simon Fox, explained that, while the company didn’t lose any of its market share in DVDs or music, it’s share of the videogame market in the UK dropped 16% over the Christmas period.
At present, videogames make up roughly 20% of the company’s turnover, but Fox has made it clear that intense competition from online retailers and supermarkets has made HMV rethink its games strategy. A new direction may see its stores stock only major new releases and give up on “the long tail of older software”.
In all honestly, given their prices, if you buy games from HMV at present then you’ve clearly got more money than you have sense.