Iwata plans to redefine Nintendo

The president of Nintendo, Satoru Iwata wants to redefine the company and look at new horizons.

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Whilst speaking with Diamond.jp, Iwata talked about his plans for Nintendo following the passing of former president Hiroshi Yamauchi. He said: “we need to redefine what Nintendo must do, from this point on.”

Iwata explained that many people, including Nintendo employees, assume that Nintendo only focuses on games. Iwata said that whilst Nintendo will always have a focus on games, he “felt the need to take this occasion to say, ‘Nintendo is a company that can do whatever they want.'”

Iwata went on to say: “Yamauchi was one to always say, ‘Nintendo is a company for entertainment, and it shouldn’t be for anything else,’ and he didn’t necessarily think that entertainment equals video games,” said Iwata. “I’ve been wondering how to express Yamauchi’s feelings, and I’ve been thinking about it nonstop, even during the New Year’s holiday break.

“Lately, the words QOL [quality of life] have come up. Entertainment is there to improve people’s quality of life. After your basic needs, there’s entertainment. … At the start of this year, I finally figured that improving people’s quality of life with fun — with emphasis to the fun — would be perfect for Nintendo.”

QOL is one of a few initiates that are being put in place at Nintendo in order to help get the company back ohn track after its tough fiscal year.

Source: IGN


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