The Sims Creator Is Heading Its Competitor Life By You Driving

The Sims creator is heading its competitor, Life By You

Play with life.

Coming out of a Paradox Interactive showcase, the publisher teased a new sim game called Life By You. The publisher and developer Paradox Tectonic showed off some short footage of the game, which is set to get a full reveal on March 20. One of the former creators behind The Sims franchise, Rod Humble, is heading Life By You, meaning it could be a very possible competitor.

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It’s a very short teaser, but goes over a lot of expected features. You see a town filled with cars and houses. Another clip shows everyday life inside of a home, and also a mode where you can build houses. While there’s not much to go off of, for now it looks like it could compete against The Sims, which is one of the largest life-sim franchises available.

The Sims is collecting competitors in the life-sim space

The Sims Creator Is Heading Its Competitor Life By You House Building

Image via Paradox Tectonic

This isn’t the first time a game has stood up to Electronic Arts with a competitor to The Sims, though. An upcoming indie game called Paralives was revealed three years ago and is still in active development. The one thing Life By You holds over Paralives is the industry experience Rod Humble has, since, after working on The Sims, he moved on to work on Second Life.

No other game as of late has been able to topple the success of The Sims franchise. For over 20 years, The Sims has put out four main titles, dozens of side packs, and brought on millions of fans across the globe. But many fans of The Sims , and its latest The Sims 4, have criticized EA for how much content is put behind a paywall they say should be free for all players. If Life By You can give the same content The Sims does but under the price of one game, EA could lose some of its fanbase.

If you’re itching to watch the creator behind The Sims reveal a new competitor he’s heading, tune into the Life By You YouTube channel on March 20.


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Anyka Pettigrew
Anyka Pettigrew has been a Staff Writer for PC Invasion since November 2023 and a Contributing Writer since February 2023. She is a Canadian graduate of a Bachelor of Arts degree who has been writing in games journalism for four years. Anyka is an avid guides writer but also enjoys writing anything from news pieces, to reviews, and even opinion pieces. Having a never-ending passion for video games for as long as she can remember got her into a plethora of genres like action adventure, RPGs, horror, survival etc. Some of her favorite franchises are God of War, Persona, The Last of Us, Zelda, and Resident Evil. She also enjoys reading fantasy and sci-fi books, as well as drawing digital art. Anyka also regularly listens to podcasts on gaming news from 'Kinda Funny Games', and 'Play, Watch, Listen'.