The poor reception of Assassin’s Creed Unity continues, but this time, Ubisoft is seeing a direct effect to their bottomline, and they are doing so quite rapidly.

After only a day, Ubisoft’s stocks have dipped 9 %, as the stock markets have taken notice of what press and consumers are saying, and are acting accordingly. Yahoo’s Tae Kim reports the game’s poor Metacritic score, as well as the many forum posts complaining about and mocking the game’s performance issues and bugs, with pictures like this making the rounds online.


He also cites the spectre of Battlefield 4, and how its poor reception upon release affected EA’s stock value as well.

Ubisoft has been quiet for the most part, but they have confirmed they are working on the game’s many issues, going so far as to respond to a fan on Twitter.

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